Photo showing tanker deck

Vision, Mission & Values


Our vision statement:

The preferred partner in global tanker shipping.
Unique people. Open minded team spirit. Number one.


Our business is global tanker shipping.

We seek excellence through a dedicated team effort from competent and motivated people.

With ambition, reliability, flexibility and empathy we;

  • strive to provide commercial management of highest rating.
  • focus on customers and participants who benefit from our constant commitment to being a long-term partner.

We will maintain a large modern fleet of high quality tonnage and manage risks to constantly be able to develop our business and create value to our participants and owners.



Adapt and find better solutions.

We aspire to be open towards different and better ways of doing things regardless of our own preconceived ideas. A benchmark for our flexibility has to be our ability to constantly find better solutions for our clients as well as balance the needs of colleagues, Norient Product Pool, clients, and partners.

  • We are prepared to adjust personal needs in order to meet common objectives 
  • We are prepared to ”go the extra mile” to satisfy customer needs
  • We listen with an open mind to other people’s views/opinions and will adjust in order to make the best decisions
  • We share our knowledge and competencies and each individual takes responsibility for obtaining our goals on a joint basis.


Honesty, good intentions and no cheating.

We aspire to demonstrate a behaviour that reflects no cheating, honest and good intentions, and an aspiration of building trust in our internal as well as external relationships.

  • We are determined to be open-minded, honest, respectful and constructive - acting both on request and on personal initiative
  • All information of relevance which is not sensitive will be passed on to the organisation. We will admit our mistakes and we listen to others
  • We are business orientated but always fair players. A promise is a promise - no cheating and no cutting corners
  • Words tally with acts – at any level of the organisation
  • We aim to deliver high quality in all areas.


Respect diversity in people and opinions.

We aspire to work for the good of Norient Product Pool and think and act as a team. We demonstrate a genuine interest in the needs of clients and colleagues and do our utmost to understand their situation and viewpoints. A benchmark for how well we live by this value is our ability to build close relationships with clients/cooperation partners and colleagues and create a unique team spirit.

  • We understand the needs of our customers, colleagues, and team members and simultaneously keep focus on Company Vision
  • Each individual contributes to an environment that encourages open and honest communication. We are good at giving as well as receiving positive/negative feed-back
  • We interrelate with people in a respectful and professional manner
  • We build positive relations - also with people with a different approach than ours
  • We are all role models and ensure that our attitude is professional in all aspects of our business.


Think ambition into every activity.

We are on a mission to be the preferred partner in global tanker shipping and number one in our business. Ambition must be at the top of mind of every employee, every day in all aspects of our work and from the very beginning of every project. To always ask: ”Can it be done even better?”.

  • We set high standards in every aspect of our business
  • We strive to constantly improve the way we operate and do business
  • We challenge each other
  • We benchmark ourselves against the top in our industry – and strive to do better
  • We think ambition into every activity of our business.